Strategic communications, or the Event does not end with a DJ set
It so happens that the manager goes from theory to practical actions, and there is also the other side, when the specialist intuitively and practically, through trial and error, opens…

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“The tail steers a dog”, or Three stories of real business
Svetlana Emelyanova, managing partner of STEP Consulting, shares three stories from business practice that describe the resistance of the company's employees to useful changes and innovations, and explains how to…

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Mistakes of experienced entrepreneurs in the field of financial management company
I, as the financial director of the company, as well as a specialist who implemented financial planning in hundreds of different companies, I can say for sure that the main…

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software licensing requires minimal costs

Voice shopping: what business needs to know to be trendy

Voice shopping and related devices (mainly smart speakers) have quickly become popular since Amazon first launched its Echo smartphone in 2014, topping Amazon’s bestseller list on Christmas Day.

According to OC&C estimates, in December 2017, 13% of U.S. households and 10% of British households had voice assistants, and about 6 million homeowners ordered products through these devices in 2017, representing $ 2 billion in retail sales. Continue reading

“The risk of charging VAT”, or What you need to know when buying software

What are the licenses?

Let’s start with a simple one. The publisher of commercial software does not want everyone to use its product for free and is trying in every possible way to prevent it – it sets a protective framework. A license is a guarantee that the copyright holder of the program will not sue you for using it. They are of four main types: Continue reading

“Influencing or manipulating?”: How to build relationships with subordinates in a developing company
The task of management in any business is to achieve goals in conditions of limited resources. The manager does not always understand this, often he justifies himself or others by…

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“Gold is for fools,” or Why business is not a sport, and the winner does not get everything
Within the framework of these columns, we talked a lot about how the companies are structured and their weaknesses. They talked a lot and in detail about how to diagnose…

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How to hire an accountant if you do not understand anything in accounting
I clearly remember my first leader. In the early 2000s, right after the institute, I got a job as the chief (and only) accountant in a small furniture company. From…

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Employees-IP: how to avoid problems with the tax
A business cannot exist only at the expense of its creator and ideological inspirer: the involvement of professionals from the outside is inevitable. But paying the employee a "white" salary,…

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