“They will be pulled ashore and stunned with a stick”, or How to conclude a contract on your terms

One day, during a training on negotiations, a woman came up to me and asked: “We make cakes. Recently concluded a contract with the network. They stayed at a discount of 44% with a minimum of 46%. I’m thinking: did we win the negotiations or lose? ”

This is a common question. People are often sure that a deal is a victory in negotiations. In fact, victory is your terms of the deal. Continue reading →