marketing director
“The tail steers a dog”, or Three stories of real business
Svetlana Emelyanova, managing partner of STEP Consulting, shares three stories from business practice that describe the resistance of the company’s employees to useful changes and innovations, and explains how to resist this to the business owner
Case 1:
The owner of the manufacturing company conceived organizational changes. They were needed in order to prepare the company to capture a significant market share. Continue reading
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