20 technology and brand promotion trends in 2019
Marketing is a dynamic, changeable and unstable industry in which it is not enough to grab onto one thing and constantly adhere to it - there will always be something…

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“Gold is for fools,” or Why business is not a sport, and the winner does not get everything
Within the framework of these columns, we talked a lot about how the companies are structured and their weaknesses. They talked a lot and in detail about how to diagnose…

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Strategic communications, or the Event does not end with a DJ set
It so happens that the manager goes from theory to practical actions, and there is also the other side, when the specialist intuitively and practically, through trial and error, opens…

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certain circumstances

Business Trends, or How to Get the Most Out of Business Benefits from Innovation

We cannot conduct business at the same speed with which our ancestors conducted them. The business world has changed. Twenty years ago it was completely different, the speed of the necessary changes today is completely different. As strategists, as creators of companies, as business owners, today we are faced with challenges that no one has ever faced before. Below I briefly outlined some trends that affect business strategy today. Continue reading

Sinful loans or slow death: 6 steps to not kill your business

Very often I come across the opinion of businessmen about the fact that business without loans is impossible.

Most of this is proved by those who are fed up with loans, but are trying to take more. Let’s look at loans that are taken for operational activities, and step by step see what to do in this situation. Most often, loans are taken to pay suppliers and, as it were, to “improve the business.” But business recovery is not in new loans, but in reorganization. We will analyze the situation and take a step-by-step action plan so that “sinful loans do not kill your business”. Continue reading

Employees-IP: how to avoid problems with the tax
A business cannot exist only at the expense of its creator and ideological inspirer: the involvement of professionals from the outside is inevitable. But paying the employee a "white" salary,…

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The wolf from Wall Street spreads the infection, or Why you should not trust "patented professionals"
If you, like me, watched a series about Dr. House, you should remember how passionately he diagnosed lupus with everyone: a disease in which the immune system takes its own…

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Robots or living people? How customer service will change in the next decade
Our life, the world around us, is changing at an incredible speed. Over the past 10 years, humanity has made a quantum leap in the development of technology. What seemed…

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“They will be pulled ashore and stunned with a stick”, or How to conclude a contract on your terms
One day, during a training on negotiations, a woman came up to me and asked: “We make cakes. Recently concluded a contract with the network. They stayed at a discount…

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