Business Trends, or How to Get the Most Out of Business Benefits from Innovation
We cannot conduct business at the same speed with which our ancestors conducted them. The business world has changed. Twenty years ago it was completely different, the speed of the necessary changes today is completely different. As strategists, as creators of companies, as business owners, today we are faced with challenges that no one has ever faced before. Below I briefly outlined some trends that affect business strategy today.
The first trend is mobile Internet
Many years ago, mobile operators realized that sooner or later they would turn into a means of data transfer – and with high profitability, you could say goodbye forever. Today, for many people, mobile communication is simply a means of data transfer, and a variety of messengers are used for communication. This outcome was obvious 10-15 years ago when the first mobile networks with new features appeared, but it took ten years to transform consumer behavior.
This year I transferred my phone to a new generation operator – Google Fi, which provides me with a single tariff mobile Internet and calls in 135 countries. At the same time, my phone actually switches between different mobile operators, depending on who in this area provides the best data transfer. This allows you to forget about such a thing as roaming forever, and this trend will lead to the fact that we will soon forget about the “traditional” mobile operators.
Mobile applications are becoming the main way to consume services. We order a taxi in Uber, lunch with delivery to Seamless, make purchases at Amazon, interact with the bank through the mobile application. I try not to buy paper books anymore, but I use the Kindle simply because in this case they are always at hand. And this is only the beginning, mobile applications are becoming the main means of communication with the consumer.
So the first trend that will be relevant for many years to come is mobile Internet, mobile traffic, and an increase in the speed of mobile connections. When you are developing a strategy, it may seem to you that for some of the tools you create today there is not enough traffic, not enough smartphone capabilities. It should be taken into account that the speed of mobile Internet and the performance of smartphones are growing at a high speed.
People no longer read books and large articles, they watch videos, the maximum they can read is ten sentences. If someone told me a few years ago that Instagram would become a popular blogging platform, I would not believe it. But this is a fact – today Instagram is a true blogging platform.
Almost the only promising way to maintain constant communication with the consumer are mobile applications. Therefore, we either use some ready-made solutions such as Seamless or develop our own mobile applications. It’s funny that even small hairdressers today use mobile apps to interact with customers.
The second trend is self-driving electric cars
At first glance, they do not affect the “traditional” types of business. But I believe that this is one of the most powerful trends that will completely change almost all business sectors.
The electric vehicle industry is just starting to develop. But the future is hers, since an electric car is five times more reliable than a regular car, its efficiency is about 3-4 times higher, it is cheaper to maintain. And this greatly affects the economy. The repair of electric vehicles requires fewer parts, therefore, now the powerful industry of spare parts will be reduced, there will be less workshops. That is, if we carefully evaluate the prospects, we will see that the mere appearance of electric vehicles already has a huge impact on different areas of human life.
When a sufficient number of self-driving cars appears on the roads, traffic jams will decrease, driver behavior will change, and safety will increase. As a result, there will be less car breakdowns, which will lead to job cuts. It will also affect real estate and, consequently, the cost of housing, retail and overall lifestyle. If now millions of people spend more than an hour a day driving a car, then in the near future they will make business calls, read, watch movies or just doze off on the way to work. As a result, they will be ready to spend more time on the road, which will allow them to live outside the city, enjoying the fresh air. This will change their lifestyle and affect entire industries.