"The risk of charging VAT", or What you need to know when buying software
What are the licenses? Let's start with a simple one. The publisher of commercial software does not want everyone to use its product for free and is trying in every…

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"The risk of charging VAT", or What you need to know when buying software
What are the licenses? Let's start with a simple one. The publisher of commercial software does not want everyone to use its product for free and is trying in every…

Continue reading →

How we built a turquoise company: Alexey Denisov's experience - OLS
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What to do if the business is stalled?

This very short article proposes the first and main step, which makes sense to take if the business is “stalled” – not growing.

What to do if the business is stalled?

I’ll start with the main thing. A business is primarily a business that a person, group of people, or company deals with. The output of this activity is a product (product or service). You can say a lot, often and even constantly, that, they say, “business is sales”, but it’s not so! Try to sell a jar of coffee for 3,000 rubles, which has an average market price of no more than 300 rubles, and everything will become absolutely clear. I don’t even ask the question: “Sales of what?”

Conclusion: the primary “Product” (or “Products”).

Question: “How to quickly and efficiently bring a product to a good consumer view?”

And here it is possible (and necessary!) To use sales as an element of business development. Strictly speaking, “sales” are not at all equal to “business development”. These are completely different areas of activity. But we are not talking about that now.

Do not wait until someone suddenly buys your product! “Drop everything” and get involved in sales! And better – build at least an initial sales system that implemented at least some significant “coverage” of the market!

In sales, you must add a mandatory component – sellers receive extended feedback from customers. Moreover, sellers are always at the forefront, always have feedback from customers, including tacit refusal, which also has reasons.

Of course, all this should be thought out by the leader, but there is nothing complicated about it. The main thing is to have the most thoughtful list of questions that you need to try to get answers to.

Feedback analysis can quickly answer the following questions:
Why does the market not consume the product (price-quality ratio, too high cost in principle, lack of what the client needs and so on)? Or preference is given to competitors for such reasons. Other reasons?
What needs to be done (changed) in order to bring the product to a form that is well consumed by the market?
How to achieve this? For example, analyze the product of competitors, which is well consumed by the market, and think about how to make your own at least no worse (or slightly better).
This is many times, if not an order of magnitude, more effective than an endless refinement of a product that you can do forever! If you do not use feedback from the market, which will indicate the exact direction for the work.

Conclusion

A low-quality product is always difficult to sell. A poorly made product is much more difficult to sell than a well-made product. Along with this, you can get negative feedback from customers, up to a refund. It’s almost impossible to sell a product that nobody needs!

And they say that “business is sales” … No comment.

Use sales, among other things, in order to understand the exact needs of your customers – to have an exact reference point for you to create a quality and well-consumed product on the market!

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