Voice shopping: what business needs to know to be trendy
Voice shopping and related devices (mainly smart speakers) have quickly become popular since Amazon first launched its Echo smartphone in 2014, topping Amazon’s bestseller list on Christmas Day.
According to OC&C estimates, in December 2017, 13% of U.S. households and 10% of British households had voice assistants, and about 6 million homeowners ordered products through these devices in 2017, representing $ 2 billion in retail sales.
Now on the market, leaders in voice assistants include Amazon Alexa, Google assistant, Apple Siri. The Russian market is also not inferior, in 2017 Yandex launched Alice.
According to Adweek forecasts, in a couple of years, half of all requests on the Internet will be made using voice, sales will reach $ 40 billion by 2022 only in the United States, and voice assistants will replace traditional sites and online consultants.
A new study from Adobe Digital Insights (ADI) shows that voice assistant sales grew 103% year on year in the fourth quarter of 2017, which points to a bright future for electronics that will listen to our voices.
Let’s see how people now use voice support. Only 10% of the respondents were not familiar with voice-enabled products and devices. Of the 90% of those who were familiar, the majority used voice assistants (72%). Basically, this is a young generation of people and households with an income of more than 100 thousand US dollars.
Indeed, according to AdWeek research, 52% of respondents are ready to use the services of voice assistants to make purchases in the online store, while 73% would use it daily if he speaks like a real person.
What can such voice assistants know and what is the frequency of their use?
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So why do people use voice assistants? The most popular applications for voice assistants are:
listening to music (61%);
checking the weather forecast (60%);
ask funny questions (54%);
To activate them, you just need to say a couple of necessary phrases, such as “Okay, Google”, “Alexa”, “Hello, Siri”.