“They will be pulled ashore and stunned with a stick”, or How to conclude a contract on your terms
One day, during a training on negotiations, a woman came up to me and asked: “We make cakes. Recently concluded a contract with the network. They stayed at a discount…

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Employees-IP: how to avoid problems with the tax
A business cannot exist only at the expense of its creator and ideological inspirer: the involvement of professionals from the outside is inevitable. But paying the employee a "white" salary,…

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“The tail steers a dog”, or Three stories of real business
Svetlana Emelyanova, managing partner of STEP Consulting, shares three stories from business practice that describe the resistance of the company's employees to useful changes and innovations, and explains how to…

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presence

From hopelessness to “vomiting”, or How to assess the level of service impeccability

The sphere of hospitality and leisure, an elite restaurant business and traditional catering is a market that, apparently, has always been, is and will be. At the same time, some enterprises are super successful, while others barely make ends meet – and as a result are sold for nothing. Continue reading

20 technology and brand promotion trends in 2019
Marketing is a dynamic, changeable and unstable industry in which it is not enough to grab onto one thing and constantly adhere to it - there will always be something…

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What do LLC fear when they work with IP
To save money, companies are looking for contractors to do some work. Often these works are carried out by an individual entrepreneur without employees, that is, a specialist who was…

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Outsourcing: all the pros and cons
So, you have an urgent need to reduce the number of tasks for employees, but at the same time work smoothly and even save. All this can be done if…

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5 rules on how to help the customer during construction in order to receive contracts in the future
It is no secret that many of the directors of small construction companies that conclude a contract for construction and installation works (performers of all kinds or only some narrow-profile…

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