“Gold is for fools,” or Why business is not a sport, and the winner does not get everything
Within the framework of these columns, we talked a lot about how the companies are structured and their weaknesses. They talked a lot and in detail about how to diagnose…

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“The tail steers a dog”, or Three stories of real business
Svetlana Emelyanova, managing partner of STEP Consulting, shares three stories from business practice that describe the resistance of the company's employees to useful changes and innovations, and explains how to…

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4 principles of business automation: how not to make a mistake
The topic of business automation is one of the hottest in recent times. Many experts talk about the capabilities of various tools and how they can improve your company's performance.…

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How to hire an accountant if you do not understand anything in accounting

I clearly remember my first leader. In the early 2000s, right after the institute, I got a job as the chief (and only) accountant in a small furniture company. From the conversation with the boss, I learned two things:
There should be several directions in business, because if difficulties are in one industry, others will certainly help to survive. Specifically, he had: agriculture, a water and beer company and a company selling furniture. Continue reading

Business Trends, or How to Get the Most Out of Business Benefits from Innovation
We cannot conduct business at the same speed with which our ancestors conducted them. The business world has changed. Twenty years ago it was completely different, the speed of the…

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Strategic communications, or the Event does not end with a DJ set
It so happens that the manager goes from theory to practical actions, and there is also the other side, when the specialist intuitively and practically, through trial and error, opens…

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Sinful loans or slow death: 6 steps to not kill your business
Very often I come across the opinion of businessmen about the fact that business without loans is impossible. Most of this is proved by those who are fed up with…

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Voice shopping: what business needs to know to be trendy
Voice shopping and related devices (mainly smart speakers) have quickly become popular since Amazon first launched its Echo smartphone in 2014, topping Amazon's bestseller list on Christmas Day. According to…

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