20 technology and brand promotion trends in 2019
Marketing is a dynamic, changeable and unstable industry in which it is not enough to grab onto one thing and constantly adhere to it - there will always be something…

Continue reading →

Strategic communications, or the Event does not end with a DJ set
It so happens that the manager goes from theory to practical actions, and there is also the other side, when the specialist intuitively and practically, through trial and error, opens…

Continue reading →

What to consider in the agreement with the counterparty in order not to incur losses
Entrepreneurship is always associated with risks, which can occur both from factors independent of a person and from human factors. The latter include intentional non-performance of the contract, fraud, inclusion…

Continue reading →

addresses

Valuable resource: how to protect the customer base from rat employees

Unfortunately, the practice of moving the base is quite common. Entrepreneurs are faced with such a problem all the time, and this has led to the following stereotypes being strengthened in the minds of business:
The customer base is not such a valuable resource, it can be re-assembled. Why is this not so: any owner who counts money in his business knows that it is much cheaper to sell something to an existing client than to attract a new one and sell it to him already; Continue reading

“Gold is for fools,” or Why business is not a sport, and the winner does not get everything
Within the framework of these columns, we talked a lot about how the companies are structured and their weaknesses. They talked a lot and in detail about how to diagnose…

...

Pension reform: everything an employer needs to know
First and foremost: so far nothing has changed significantly. The increase in the retirement age will be gradual: each year the retirement age will increase by one year. Moreover, in…

...

How we built a turquoise company: Alexey Denisov's experience - OLS
We, the OLS company, are a turquoise organization. How do we understand this? As well as all really working “turquoise” organizations - having read Frederic Lalu’s book “Discovering the Organizations…

...

Robots or living people? How customer service will change in the next decade
Our life, the world around us, is changing at an incredible speed. Over the past 10 years, humanity has made a quantum leap in the development of technology. What seemed…

...